制造商的商标赢得了第二次“手工”诉讼

声称，制造商的马克（Mark）通过标记其威士忌“手工制作”而被误导的消费者被法官驳回，后者裁定没有任何“合理的消费者”被索赔误导。

美国地方法院法官约翰·休斯顿（John A. Houston）于去年发起了加利福尼亚州的诉讼诉讼，裁定该品牌的母公司Beam Suntory。

Judge Houston disagreed with plaintiffs Safora Nowrouzi and Travis Williams’ effort to sue Maker’s Mark for “negligent and intentional misrepresentation”, and outlined that the term “handmade” should not be interpreted as meaning literally by hand, without the use of equipment or automated process.

The plaintiffs, who sought an injunction barring the Bourbon company from claiming its whiskey is handmade, alleged that the Maker’s Mark website claims the brand uses an old antique roller mill to break up grains – however, a video tour of the factory on the same site reveals that the company uses modern equipment.

此外，该诉讼声称该视频表明成分，发酵，蒸馏，装瓶和标签过程的混合也由机器完成。

该公司认为，应根据加利福尼亚的经济损失学说提出过失索赔，该原则指出，声称“经济损害”的原告只能根据合同索赔赔偿损害赔偿。

The intentional misrepresentation claim was dismissed by the judge as plaintiffs “couldn’t plausibly contend that Maker’s Mark purposely deceived consumers about the nature of its processes”, when its label “clearly” describes the process and directs buyers to its website where there are videos of the mechanised process.

此案于周一由休斯顿法官结束。

今年早些时候制造商的马克·波旁（Mark Bourbon）为成为第一个成功捍卫其“手工制作”地位的精神品牌在佛罗里达州的另一项诉讼中